"I believe in global beauty. I believe in The effectiveness of skincare used in synergy with targeted food supplements, adapted to each person's concerns. I believe in the formidable power of massage by stimulating facial muscles with regular exercises, practiced with full awareness.
I believe in beauty articulated in precise, personalized rituals, offering pleasure and well-being. I created Holidermie for all these reasons, with the firm conviction that tomorrow's beauty will be holistic."
- Mélanie Huynh
About Mélanie
Mélanie Huynh was born in Paris to a French mother and a Chinese father. Passionate about beauty and fashion from an early age, she spent her teenage years inspired by the “lifestyle” of the supermodels and icons of the 90s, those successful figures who advocated powerful femininity and a healthy lifestyle, with sport as their ally.
She began her career in the editorial department of Vogue France, where she worked on beauty and fashion editorial for almost 10 years.
Today, she continues to work as a stylist and consultant on special projects, but now devotes most of her time to the family group Aera Nova, of which she is Co-Chairwoman with her sister Amélie Huynh, and which includes her company Holidermie and Château Toulouse-Lautrec.
She has always been interested in beauty in its entirety, from her diet to the topical treatments she applies, as well as in the various wellness techniques that integrate body and mind health: yoga, meditation, mindfulness, energy treatments... As an extension of her lifestyle, she decided to launch her own holistic beauty brand in 2019: Holidermie.
" Beauty is a wonderful discipline "
Holidermie was born of Mélanie's desire to share her holistic experiences gained through travels in California, Australia or Asia, her beauty rituals acquired over more than 20 years: in contact with the most cutting-edge and visionary experts but also through her family culture, which calls on Chinese or even Ayurvedic medicine to prevent ailments.
Particularly exposed to external oxidative stress due to her city lifestyle, she has always been sensitive to the health of her skin and her personal balance. She dreamed of a beauty offering that acted on all levels, Inside & Out, convinced that only a global action can have a visible effect on body and mind.
Her exchanges with the greatest specialists, doctors, naturopaths, nutritionists, make-up artists, coaches, yogis or facialists have inspired, nourished and given life to her vision.
In 2013, her family acquired Château Toulouse-Lautrec, a vineyard in the Bordeaux region. She then had at her disposal one of the most antioxidant active ingredients available: the grape berry. A nice starting point in the idea she had of a clean brand, 100% made in France and guaranteeing optimal traceability.
These ideas then took shape when, in 2016, a discussion with her childhood friend Dr. Jérôme Paris, an ENT surgeon specializing in facial rejuvenation, decided her to design together and formulate the Inside & Out product line of her dreams. Today, he is responsible for the safety of the brand's skincare products, as well as satisfaction and efficacy tests.
At Holidermie, we believe in living, aligned beauty, radiating from the inside out. To nurture this vision, we've brought together a circle of pioneering experts - doctors, nutritionists, facialists, wellness coaches - all driven by the same quest: to reveal your full vitality.
Each of these experts embodies a singular, sharp and inspired approach. Together, they have worked alongside Mélanie Huynh to build the brand's holistic foundations, where science meets the senses, and innovation meets ritual.
Her commitments
Mélanie is a woman committed to the cause of women. She integrates this cause on a daily basis, invests herself on a charitable level and also acts in a concrete way for the development of women's entrepreneurship and the spotlighting of young creation.
She notably supports “La Maison des Femmes de Saint-Denis” or “Toutes à l'école” by sponsoring (with the group Aera Nova) a class at the Happy Chandara school in Cambodia, created in 2016 by Tina Kieffer around the schooling of young girls from underprivileged neighborhoods while helping them regain healthy living conditions.
Mélanie is also a member of “Band of Sisters”, an associative group that brings together women entrepreneurs: a rich network of inspiring women who have built themselves, or almost built themselves, and are carrying their projects and brands.
Young creation is very important to this passionate woman, who likes to support it through various projects such as the HoliMarket, launched at the Bon Marché Rive Gauche in September 2021 and in which many French brands were exhibited, invited to showcase their creations, and French know-how.
Expertise for holistic beauty
At Holidermie, we believe in beauty that's alive, aligned and radiant from the inside out. To nurture this vision, we've brought together a circle of pioneering experts - doctors, nutritionists, facialists, wellness coaches - all driven by the same quest: to reveal your full vitality.
Each of these experts embodies a singular, sharp and inspired approach. Together, they have worked alongside Mélanie Huynh to build the brand's holistic foundations, where science meets the senses, and innovation meets ritual.
OUR EXPERTS
DR. JÉRÔME PARIS
Dr. Jérôme Paris, an ORL surgeon specializing in facial rejuvenation, is Holidermie's Medical Director. He works and consults in France (Paris and Marseille), Dubai, the UK and Russia. He is co-founder and director of the Face2Face international aesthetic surgery congress in Cannes.
The originator of numerous scientific publications on minimally invasive facial rejuvenation techniques, he was looking for topical post-treatment treatments for tissues damaged by injections, peels or surgery.
Convinced of the benefits of nutritional supplements, which he had always prescribed to Mélanie Huynh, he developed and supervised the creation of the brand's cosmetics and nutritional supplements. As the guarantor of their innocuousness and of satisfaction and efficacy tests, he brings to Holidermie his medical expertise, to act “with skin knowledge”.
FRANCIS KURKDJIAN
In search of a unique signature, Mélanie approached Francis Kurkdjian, renowned perfumer to many luxury brands and Founder of the eponymous brand.
Creator of world-famous fragrances, Francis Kurkdjian is a perfumer out of the ordinary. Passionate about dance and classical music, he is convinced that the formulation of a haute couture fragrance must be treated with as much rigor as an orchestral score. For Mélanie Huynh, he created Holidermie's olfactory signature: a delicate, sophisticated scent synonymous with urban naturalness. Its composition combines notes of magnolia, Bulgarian roses and amber wood.
SYLVIE LEFRANC
Creator of a facial yoga method that is the fruit of her fifteen years of professional and personal experience in the world of beauty and well-being, and of the teachings she has received in France,
India and English-speaking countries.
Sylvie trained with Danielle Collins, the international benchmark for Face Yoga.
Today, she passionately teaches gentle, conscious techniques to help everyone develop and maintain radiant skin and a glowing face. Sylvie gives courses in Paris, in her practice, and online. Together with Mélanie Huynh, she has selected the exercises and postures that synergize with the Holidermie rituals.
“The effects of cosmetic care formulas are enhanced tenfold when the skin ritual is combined with ad hoc food supplements”.
- Dr. Jérôme Paris.
VIOLETTE SERRAT
Professionally known as Violette, Violette Serrat is a wildly successful French make-up artist and entrepreneur. A self-taught artist with a passion for art and color, she left for New York at the age of 19, where she made her mark in the beauty industry. In the course of her impressive career, Violette has held prestigious positions with luxury brands. She has been International Make-up Designer for Dior, Global Beauty Director at Estée Lauder, and is currently Creative Director Make-up for Guerlain.
In 2021, Violette launched her own cosmetics brand, Violette_FR, embodying her vision of spontaneous, simple and natural beauty.
Sensitive to textures, Violette gave her valuable input throughout the development of Holidermie skincare galenics, to achieve silicone-free, caressing sensations favoring environmentally friendly formulations.
BARBARA SAND
The collaboration between Mélanie Huynh and Barbara Sand is the fruit of a long friendship and the sharing of profound values. Barbara regularly provides Mélanie with treatments and massages, contributing to her energetic balance.
Barbara has a wealth of multiple and complementary training: a diploma in aesthetics, certified in psycho-corporal practices and trained in ancestral Asian massages such as shiatsu and kobido based on the energetic rebalancing of meridians (chi), her experience over the last 25 years has enabled her to develop a sense of holistic touch, a hyphen between the technical and the intuitive. Her approach to beauty and well-being is based on the fact that appearance cannot be dissociated from emotions, environment, nutrition and body maintenance. Barbara has formalized self-massage rituals for Holidermie, as well as a face & body care menu combining technicality and sensoriality.
VIRGINIE PAREE
Virginie began her professional career as a sales executive, trainer and then sales manager. After some fifteen years, she decided to change direction to devote herself to her passion: nutrition.
Today, she provides one-to-one support for people seeking to take preventive action or to improve their well-being, using levers such as nutrition, breathing and emotional management. Virginie also works with companies, schools and top-level athletes. She is the author of several books: L'alimentation santé en pratique, L'alimentation santé : les recettes! Eating well without cooking, Sugar detox, My 8-day detox, My 4-season wellness booklet.
All Holidermie Products
Made in France
Products designed, formulated and manufactured in French laboratories
Plant based
Because the best ingredients are from nature
Exclusives formulas
Formulas designed with a renowned medical director
1% for the Planet
1% to defend our land, water and wildlife worldwide