Holidermie was born from Mélanie's desire to share her holistic experiences gained during travels to California, Australia, and Asia, as well as her beauty rituals acquired over 20 years in the company of the most cutting-edge and visionary experts. Her family's cultural background, which relies on Chinese medicine for preventive care (rather than solely treating ailments as in Western medicine), also played a significant role in inspiring her.
Exposed to external oxidative stress due to her urban lifestyle, Mélanie has always been sensitive to her skin's health and personal well-being.
She dreamt of a cosmetics line that would act on all levels, Inside&Out, firmly convinced that only a comprehensive approach could visibly affect both the body and the mind.
Her interactions with leading specialists, including doctors, naturopaths, nutritionists, makeup artists, coaches, yogis, and facialists, inspired, nourished, and brought her vision to life.
In 2013, her family acquired Château Malromé, a vineyard in Bordeaux. It provided her with one of the most antioxidant-rich assets: grape berries. This served as a beautiful starting point for her concept of a clean, 100% made in France brand, ensuring optimal traceability.