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Urban naturalness: the secrets of our signature fragrance

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For over twenty years, it has been offering new territories of expression to perfumery through the creation of its bespoke perfume workshop, artistic collaborations, and ephemeral installations.

 

Today, at the helm of its own Maison, with a collection that represents a "olfactory wardrobe," it defends a contemporary vision of creation and the art of wearing perfume. It cultivates a refined universe where the luxury of details and craftsmanship is valued, from selecting the finest raw materials to the sleek elegance of its design.

 

 

Urban Naturalness: Between Modernity and Plant Poetry

 

An ode to nature and its blooming beauty, Urban Naturalness reveals a soft and luminous accord of magnolia flowers, a city flower, Bulgarian rose, and Italian lemons on a woody-amber background. A gentle breeze of hedione perfects this bouquet with a fresh and delicate touch of radiant flowers.

 

Blending modernity and plant poetry, this fragrance accompanies the daily life of modern women with precision and delicacy.

 

"Holidermie is the idea of a nature that is free yet controlled. Between the French garden and the English garden. An impression of naturalness because even though there are natural essences of magnolia, rose, and bergamot, these notes disappear to form an abstract whole. It is this abstraction that leads to emotion." - Francis Kurkdjian

 

 

A Holistic and Sensory Immersion

 

Fragrances subtly influence our well-being. Soothing, invigorating, relaxing... their numerous virtues relieve both the body and mind.

 

This detail has not escaped Holidermie, which attaches as much importance to the rituals and application of its skincare as to their composition and effectiveness. The brand develops innovative gestures, such as HoliFace Yoga, an application done with mindfulness, enhanced by desirable and immersive textures and scents. In the end, there is an immediate feeling of intense well-being and skincare with amplified beneficial effects on the skin's radiance.

 

During your Yoga, meditation, or breathing sessions, the HoliScent candle is the ideal accessory to accompany your well-being and beauty rituals with an atmosphere conducive to sensory escape and relaxation. It offers a holistic and sensory immersion into the world of Holidermie, in olfactory synergy with the delicate fragrance of its skincare, creating a moment of pure relaxation and unique release.

 

"The fragrance of a cosmetic range (along with the texture and touch) is the emotional aspect of a cosmetic treatment." - Francis Kurkdjian

 

Find the full podcast dedicated to Francis Kurkdjian, where he discusses his first steps in the world of perfumery, his inspirations, and the origin of the creation of Urban Naturalness:

Fragrances have a subtle influence on our well-being

 

For over twenty years, it has been offering new avenues of expression to perfumery through the creation of its bespoke perfume workshop, artistic collaborations, and ephemeral installations.

 

Today, at the helm of its own Maison, whose collection serves as an "olfactory wardrobe," it defends a contemporary vision of creation and the art of wearing perfume. A refined universe where the luxury of details and craftsmanship is cultivated, from selecting the noblest raw materials to the sleek elegance of its design.

 

 

Urban Naturalness: Between Modernity and Botanical Poetry

 

An ode to nature and its blooming beauty, Urban Naturalness reveals a soft and luminous accord of magnolia flowers, a city flower, Bulgarian roses, and Italian lemons on a woody-amber background. A gentle breeze of hedione perfects this bouquet with a fresh and delicate touch of radiant and delicate flowers.

 

Blending modernity and botanical poetry, this fragrance gracefully accompanies the daily life of modern women.

 

"Holidermie is the concept of a nature that is free yet controlled. Between the French garden and the English garden. An impression of naturalness because even though there are natural essences of magnolia, rose, and bergamot, these notes disappear to form an abstract whole. It is this abstraction that leads to emotion." - Francis Kurkdjian

 

 

A Holistic and Sensory Immersion

 

Fragrances subtly influence our well-being. Soothing, invigorating, relaxing... their numerous virtues relieve both the body and mind.

 

This detail has not escaped Holidermie, which places as much importance on the rituals and application of its skincare as on their composition and effectiveness, by developing innovative gestures such as HoliFace Yoga. An application done with mindfulness, enhanced by desirable and immersive textures and scents. Ultimately, there is an immediate feeling of intense well-being, and the skincare benefits for radiant skin are amplified.

 

During your Yoga, meditation, or breathing sessions, the HoliScent candle is the ideal accessory to accompany your well-being and beauty rituals with an atmosphere conducive to sensory escape and relaxation. It offers a holistic and sensory immersion into the world of Holidermie, in olfactory synergy with the delicate fragrance of its skincare, creating a moment of pure relaxation and unique release.

 

"The fragrance of a cosmetic range (along with the texture and touch) is the emotional aspect of a cosmetic treatment." - Francis Kurkdjian

 

Find the full podcast dedicated to Francis Kurkdjian in which he discusses his first steps in the world of perfumery, his inspirations, and the origin of the creation of Urban Naturalness:

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